- Category: NEWS
- Published on Wednesday, 13 February 2013 10:08
Our little one arrived recently and I have been on maternity leave the past couple months enjoying mommyhood. I have several recent projects I am excited to share soon as well. Some great new projects for Gap and some fun new branding. I'll be back taking jobs in April. See you then and don't hesistate to contact me!
- Category: community
- Published on Wednesday, 21 November 2012 12:30
The Mensch of the Month 2013 Calendar is here and it's the perfect gift for the holidays or that white elephant party! The calendar features men who are single, Jewish and from the Bay area, and who are doing something good with their life! All proceeds are donated to the SMART program which provides highly motivated, finacially-disadvantages students with life changing academic and social support from middle school to college. It is truely an amazing program. Buy a calendar here! This project was launched last year in a 100% volunteer effort by my lovely sister, her colleague and my self (designing). Please check it out- for the kids! You can also see more photos from the launch party at Shotwells, SF and keep updated on events on Facebook.
- Category: NEWS
- Published on Wednesday, 21 November 2012 10:05
I love to see how clients take the branding we create and leverage it onto unexpected items. Crack just created an ipad classic clipboard with their updated logo and typography that is super fun! I want one! Colleen and Jaime used a modified logo from their invitation that we created to be printed on mason jars, making great cocktail glasses and left over storage for the holiday season! I will update projects from the last few months soon- once it all goes public! I have done some great work with BabyGap and Method that I can't wait to share!
- Category: diy
- Published on Thursday, 06 September 2012 14:19
Mel & Gunter had one of the most beautiful and fun weddings I have ever been a part of. I have known Melanie since girl scouts and was honored to help her celebrate her wedding day. The event was in New Mexico in the hills outside Santa Fe. The atmosphere was amazing and the energy of the couple and guests equally as breath taking. While Mel is from the east coast and Gunter is from Paris, they both share a love for the outdoors and life's simple things. We created an invitation that was both festive and humble, emphasizing New Mexico's natural scenery. Here are also a few pictures from the event shot by Melanie West Photography.
- Category: NEWS
- Published on Thursday, 23 August 2012 11:43
After spending the summer with some amazing smaller clients and working on an upcoming personal project (you'll see!). It was time to change the pace up a bit. I spent last week helping concept an exciting new spring campaign for Gap and will spend the next couple weeks working with Sephora in their lovely San Francisco office! Check out this cool pop-up shop they did with Pantone back in April.
- Category: community
- Published on Monday, 06 August 2012 15:43
I have been meaning to post about this for awhile, but with it being summer and all, I am late to congratulate Dana at Circa Dee. She opened Circa Dee's first store late this spring with a successful launch! Circa Dee was one of my branding clients two years ago. The brand started with a blog, eventually creating and selling their own repurposed goods! I am so happy to see one of my favorite clients go on to such sweet success! Can't wait to visit their PA location, it is inspiring and adorable. I mean look at the brigde! (not shown in the photo, but it goes to a little lake!) Like them on facebook and check out the Circa Dee blog!
- Category: diy
- Published on Monday, 06 August 2012 15:08
My fabulous neighbors and friends, Jamie and Colleen are getting married this September on a farm in Virginia. They are avid bikers (funnily enough I met Jamie when he sold me my bike three years ago) and they wanted to communicate their love for eachother, biking, their move out west, and even some farm charm in a simple, sweet invitation. This is what I came up with and Colleen, as my latest DIY event client, did a great job getting it printed on lovely linen paper stock. She is even using the bikes as their wedding logo and will be getting them printed on mason jars for the guests! I can't wait...to the happy couple!
- Category: Branding
- Published on Thursday, 26 July 2012 13:04
Check out a rebranding project I did back in June that just went live! Crack in Portland! Crack is an amazing group that strategically designs, curates, and executes elevated experiences for environments where brands connect with people. They do some of the coolest installations I have ever seen. Once their site goes live (I designed that too) you should check out some of their work!
- Category: 6 DEGREES
- Published on Thursday, 24 May 2012 15:11
Check out Steph Hua of Lick My Spoon! You can even view her BING commercial here! How do you know Carly?
Well, this is a complicated answer. Carly met my husband at a Downtown Harvest show in SF. Carly was invited by my husban's roomate's girlfriend. My husband was the manager of the band. Carly and my husband are both from outside Philly from the same area. Turns out Carly was a childhood friend of my husband's good friend from college, Seth. I moved to SF and met Carly and we became friends through a monthly supper club she created from a random group of people who all knew Seth randomly. See, I told you it was complicated. Strangely, it doesn't seem so odd.
How would you describe what you do?
I write about all things delicous. I cover food events, review restaurants, write recipes, and shoot food photography. My blog is Lick My Spoon.
Did you always know what kind of career you wanted? How did you become independent?
Definitely not. Food writing came about quite unexpectedly. I knew I loved food, and I loved writing, but I never thought this would become my life. I love the freedom and the satisfaction of working on what I want to devote my energy and time to...dictated by no one but myself. Once you get that taste of freedom, you never want to go back.
How did you build your business/brand/work?
I gained exposure by writing for local, well-know publication, kept practicing my craft, writing on my blog regularly, and slowly began to build up my network. Food is such a social thing. I made it a point to get out there and cover food and wine events (I know, it's a tough life), talk to people, use the interweb.
What has been the biggest challenge you faced?
Staying focused. Staying motivated. Keeping momentum. Finding inspiration rather than discouragement when I see the accomplishments of all the crazy talented people out there in my field.
What is the biggest piece of advice you would give someone regarding work?
Make little goals, and make long term goals, and then just take one step at a time and knock them out. Also, when you are feeling overwhelmed and burnt out, take a break and do something else...preferably away from the computer.
Why do you do your work? Where does your drive come from?
I do my work because I love telling the story of a great meal, a perfect tomato, a rogue chef. I find it fascinating. I love it that my words and pictures transport people and give them pleasure.
What do you consider your biggest success and how did you acheive it?
I'm proud of how far Lick My Spoon has come since I first started it as a "let's just see what happens" kind of project. I think the success of the blog has come in pushing myself out of my comfort zone, learning, sharing, and building relationships. When I first started LMS, I had just moved from NY to SF, and it was partly a way to keep in touch with friends/family back home and to document my new dining adventures in a wonderful new food town. Little by little, the scope of people my blog was touching grew, but my goals of connecting with people and expanding my experiences has remained constant. I'm convinced though, my biggest success is yet to come. (We agree Steph!)
What is your favorite thing to do when you aren't working?
Brunch or going to the farmer's market, but of course that could be considered work. :)
(The 6 degrees of Inspiration project is a series of interviews of inspirational independent people Carly knows through 6 degrees or less)